Why choose Dabur Hommade?
Regional Recipes
Vernacular home-chef creators build 4-state recipe series.
- 1
- Home cooks · Hindi/Marathi/Gujarati
- 2
- Instagram + YouTube
- 3
- 16M reach · 27% lift in Hommade SKU offtake
Food creators are the fastest-conversion vertical on Indian social — a single review drives same-day footfalls for restaurants and instant carts for D2C food. Influverse covers metro restaurant reviewers, tier-2 street-food vloggers, home-chef recipe accounts and vegetarian / Jain / vegan niches.
Why this vertical matters for brands
- ▸Restaurant footfalls correlate directly with creator-reach in the 3-day window post publish.
- ▸Vernacular food creators outperform on D2C masala, snack and ready-to-eat launches.
- ▸Recipe creators carry the highest save rates — useful for SEO-style product education.
Featured creator roster
A representative sample — full vetted shortlists are shared in the campaign brief.
Mumbai Mouthful
1.5M@mumbai.mouthful · Mumbai
Daily restaurant reviews — vada pav to omakase.
Hindi, EnglishER 8.4%
Hyderabadi Hunger
720K@hyderabadi.hunger · Hyderabad
Old-city biryani and Iranian cafe reviews.
Telugu, UrduER 9.1%
Kitchen Kanchi
640K@kitchen.kanchi · Delhi
Weeknight Indian recipes and meal planning.
HindiER 7.2%
Vegan Varun
190K@vegan.varun · Bengaluru
Plant-based reviews and substitution science.
EnglishER 7.9%
Bangalore Bites
830K@bangalore.bites · Bengaluru
Cafe-hopping and new-launch reviews across BLR.
English, KannadaER 8.0%
Campaigns made simply for you
Real campaign blueprints we've shipped in this vertical — connect, collaborate and create with us.
Why choose Wow! Momo?
First-Bite Series
Food vloggers do first-bite reactions to new launches across 8 cities.
- 1
- 18-32 QSR audience
- 2
- Instagram Reels
- 3
- 12M plays · 18% same-week footfall lift
Frequently asked questions
Do you handle restaurant booking and tasting logistics?+
Yes — reservation, on-site producer, food-photography brief and reel cutdowns are part of the engagement.
Ready to shortlist creators?
Share your brief and we'll send back a vetted roster of foodie & restaurant creators with rates, engagement and past-brand history in 48 hours.
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