Why choose Zomato?
Late Night Cravings
Hindi sketch series on midnight-order excuses, integrated soft-product placement.
- 1
- 18-34 · Hindi/Hinglish
- 2
- Instagram Reels
- 3
- 22M views · 19% promo-code redemption uplift
Comedy creators are the highest-velocity ad surface on Indian social. A well-briefed sketch outperforms most branded video assets on saves, shares and watch-time — which is why D2C, fintech, gaming and OTT brands rotate them through always-on calendars. The Influverse comedy roster covers Hindi, Hinglish, Tamil, Telugu, Marathi, Bengali and Punjabi humour.
Why this vertical matters for brands
- ▸Comedy reels carry 3-5× higher share rate vs lifestyle reels, which inflates organic reach for the same paid spend.
- ▸Brand-safe comedy needs creator vetting — punchlines that don't backfire on the brand.
- ▸Comedy creators convert top-of-funnel into category-defining branded search lifts within 30 days.
Featured creator roster
A representative sample — full vetted shortlists are shared in the campaign brief.
Bombay Banter
1.4M@bombay.banter · Mumbai
Office-life and dating-app observational humour.
Hindi, EnglishER 8.2%
Chennai Chuckle
680K@chennai.chuckle · Chennai
Family-WhatsApp-group sketches with crossover Tamil-English punchlines.
Tamil, EnglishER 9.1%
Delhi Dialogues
920K@delhi.dialogues · Delhi
Auntie-uncle character sketches and metro-life comedy.
Hindi, PunjabiER 7.4%
Punework Pune
410K@punework.pune · Pune
Marathi sketch comedy with a Pune flavour.
Marathi, HindiER 8.8%
Kolkata Kissa
520K@kolkata.kissa · Kolkata
Bengali-household nostalgia humour and addha banter.
Bengali, HindiER 9.6%
Standup South
780K@standup.south · Hyderabad
Stage clips and reaction skits from a touring stand-up.
Telugu, HindiER 6.9%
Campaigns made simply for you
Real campaign blueprints we've shipped in this vertical — connect, collaborate and create with us.
Why choose Swiggy Instamart?
10-Min Delivery Roast
Comedy creators react to 10-minute delivery edge cases.
- 1
- Urban Gen-Z · Hindi/English
- 2
- Instagram + YouTube Shorts
- 3
- 18M plays · 31% lift in app opens
Why choose Cred?
Bill Payment Drama
Mock-serious sketches about adulting and credit-card bills.
- 1
- Affluent 25-40 · English
- 2
- Instagram Reels
- 3
- 14M views · 2.4× signup CTR
Frequently asked questions
How do you keep comedy on-brand?+
We co-write punchlines with the creator and route every script through a brand-safety pass — no off-topic political, religious or competitive references unless briefed.
What's the typical TAT?+
10-14 days from brief to live for a 3-creator sketch flight, including approvals and one revision round.
Ready to shortlist creators?
Share your brief and we'll send back a vetted roster of humor & comedy voices with rates, engagement and past-brand history in 48 hours.
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