Influverse
Top Lifestyle Creators in India — Marketing team mapping a content strategy on a whiteboard
← Top Creators

Lifestyle · Home · Culture

Top Lifestyle Creators in India

Home-decor, slow-living, interiors, fashion-adjacent and culture-editor creators driving consideration for premium and lifestyle brands.

Lifestyle creators are the brand-building layer for premium D2C — high aesthetic standards, careful curation and audiences that buy on taste. Influverse's lifestyle roster spans home decor, interiors, slow-living, fashion-adjacent culture, art and book editors.

Why this vertical matters for brands

  • Premium D2C brands need creators who treat their feed like a magazine — not a sales channel.
  • Lifestyle creators carry the longest content half-life, which compounds organic reach over months.
  • Cross-vertical lifestyle creators serve as anchors for category-defining brand campaigns.

Featured creator roster

A representative sample — full vetted shortlists are shared in the campaign brief.

Slow Living Suki

510K

@slowliving.suki · Goa

Slow-living rituals, home, and conscious-consumption.

EnglishER 6.7%

Interior Ishq

680K

@interior.ishq · Mumbai

Home tours, interior-design Q&A and styling tips.

English, HindiER 7.0%

Culture Curator

240K

@culture.curator · Delhi

Books, music and design — long-form editor.

EnglishER 6.1%

Plantmom Priya

330K

@plantmom.priya · Bengaluru

Indoor-plant care and home-garden setups.

English, TamilER 7.3%

Table Told

190K

@table.told · Pune

Tablescaping and entertaining-at-home.

EnglishER 8.1%

Campaigns made simply for you

Real campaign blueprints we've shipped in this vertical — connect, collaborate and create with us.

Why choose West Elm India?

Style My Space

Interior creators restyle 8 reader homes with WE India SKUs.

1
Affluent urban 28-45 · English
2
Instagram + YouTube
3
5.2M reach · 28% lift in store walk-ins

Why choose Forest Essentials?

Ritual at Home

Lifestyle creators document slow-living rituals built around the brand.

1
Affluent 28-45 · English
2
Instagram
3
3.8M reach · 4.1× lift in branded search

Frequently asked questions

Do you produce magazine-grade content?+

Yes — DP, stylist and on-location producer are part of the engagement when the brand needs editorial-quality assets it can reuse.

Ready to shortlist creators?

Share your brief and we'll send back a vetted roster of lifestyle tastemakers with rates, engagement and past-brand history in 48 hours.

Explore other categories