Engagement Rate
Influencer Engagement Rate Calculator
Calculate true engagement rate of any creator using likes, comments and follower count.
Engagement Rate
2.56%
Verdict: Average
Formula: (Likes + Comments) / Followers × 100
India benchmarks · Nano 5–10% · Micro 3–6% · Macro 1.5–3% · Mega <1.5%
About the Influencer Engagement Rate Calculator
Calculate true engagement rate of any creator using likes, comments and follower count. The calculator runs instantly in your browser with no sign-up, so you can test several scenarios before a brand call or creator negotiation.
Benchmarks are based on Indian creator campaigns across nano (1K–10K), micro (10K–100K) and macro (100K–1M) tiers. Treat results as a planning guide, and combine them with audience quality checks, past brand work and content fit before you finalise a creator.