Black Friday Influencer Campaign Brief and Approval Checklist
6 min read · Influverse · Ahmedabad
Last updated: October 2026
Black Friday Influencer Campaign Brief and Approval Checklist
A clear brief saves more time during Black Friday than any other document. Use this checklist to build one and to approve content before it goes live.
What the brief must include
Campaign objective in one sentence. Featured products with links. Offer, code and valid dates. Key message and the customer question to answer. Mandatory mentions and things to avoid. Format, length and number of deliverables. Posting dates and times. Disclosure requirements. Usage rights. Contact person and approval turnaround.
Before approving a draft
Product shown correctly and claims accurate. Code and offer correct. Link or link sticker present. Disclosure visible. Music and visuals licensed for brand use. Tone fits the creator's normal content.
Before content goes live
Code tested on mobile. Landing page live and fast. Stock confirmed. Customer support briefed on the offer.
Related deep dive: Influencer Collaboration Ideas for Festival Campaigns (Gujarat Calendar Edition).
After publishing
Save post links, capture screenshots of Story metrics, and collect creator insights within 48 hours for reporting.
The Bottom Line
Copy this checklist into your next BFCM brief. If you would rather hand the whole process over, Influverse can run it end to end.
Frequently asked questions
What the brief must include?+
Campaign objective in one sentence. Featured products with links. Offer, code and valid dates. Key message and the customer question to answer. Mandatory mentions and things to avoid. Format, length and number of deliverables. Posting dates and times. Disclosure requirements. Usage rights. Contact person and approval turnaround.
What about: Before approving a draft?+
Product shown correctly and claims accurate. Code and offer correct. Link or link sticker present. Disclosure visible. Music and visuals licensed for brand use. Tone fits the creator's normal content.
What about: Before content goes live?+
Code tested on mobile. Landing page live and fast. Stock confirmed. Customer support briefed on the offer.
What about: After publishing?+
Save post links, capture screenshots of Story metrics, and collect creator insights within 48 hours for reporting.
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