Jewellery Store Launch: A 30-Day Influencer Plan

Confirm the customer-facing basics

Finalise the location, map pin, opening hours, available collections and enquiry route.

Check adviser capacity, product information and any launch-offer conditions. Publish only the experience the store is ready to deliver.

Assign distinct creator jobs

A hosting fee does not automatically include content production or publication.

Use Nano at 1k–10k followers, Micro at 10k–100k and Macro at 100k–1M, then review local audience evidence.

Agree on the shortlist and scope

Share your showroom address, opening date, collections, appointment capacity and budget with Influverse. We’ll find relevant creators and send a shortlist for you to review and select before the launch schedule is finalised.

For wider regional context, consult the existing Gujarat jewellery playbook.

Step 1: Days 1–7 — Introduce the branch

Publish clear location and collection content.

Show the entrance, relevant landmarks, customer experience and appointment route. Distinguish event invitations from product consultations.

At the opening, record invited guests separately from qualified prospects.

Step 2: Days 8–14 — Demonstrate reasons to return

Use creators to explain selected collections and common buyer questions.

Offer appointments where an adviser can prepare suitable pieces. Avoid relying entirely on opening-event footage once the event has passed.

Step 3: Days 15–21 — Follow up with interested prospects

Contact customers through the channel and for the purpose they agreed to.

Arrange return visits where the initial visit was crowded or the requested collection was unavailable. Record the next action in the lead record.

Step 4: Days 22–30 — Publish answers and review results

Use recurring questions to guide new content.

Review creator performance, appointment attendance and completed sales. Identify operational problems before committing to another round of distribution.

Step 5: Maintain accurate availability

Check featured pieces and offers before every scheduled publication.

If a piece sells or a condition changes, update the destination page and brief the team handling enquiries.

A sample ₹2,50,000 campaign allocation could include:

Venue fit-out, hospitality and any additional taxes or services should be priced separately where applicable.

Suppose the campaign generates 100 qualified enquiries, 50 confirmed appointments, 30 attended visits and ten completed purchases.

Keep a day-30 snapshot and follow the same cohort later. Some prospects will still be making a decision.

Announcing an experience before the store is ready

Confirm staffing, collections and appointment availability.

Reporting every attendee as a lead

Keep guests, vendors and prospects separate.

Leaving appearance and content obligations unclear

Contract attendance, filming, posting and rights individually.

Overlooking disclosure and product handling

Follow ASCI’s guidelines and document loaned pieces and return arrangements.